Consumer Goods

Rapidly changing consumer behavior, tastes, preferences, and wants, especially after the COVID-19 pandemic, is overhauling the consumer goods industry. The companies are rapidly changing their product portfolios with innovative products to meet the consumer's wants and desires. Internet penetration and Artificial Intelligence (AI) are some of the reasons which are further helping the industry in expanding and making the supply chain more efficient. The sector ranges in food & beverages, appliances, personal accessories, hygiene, Apparel & Footwear, retail, food service, and many more. The companies invest heavily in research and development to establish an efficient value chain, sales and marketing, procurement, manufacturing, and distribution network. Digital purchasers who actively participate in purchases refer to multiple reviews before making any buying decision.
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The global air purifier market is gaining significant traction because of the degrading air quality levels which are leading to severe breathing problems for people along with rapid industrialization and urbanization along with the increasing prevalence of airborne diseases.