Report Overview

Vietnam Water Purifier Market- Industry Trends & Forecast Report 2027

Vietnam water purifier market was worth USD 151.2 million in 2020 and is further projected to reach USD 313.3 million by the year 2027, growing at a CAGR of 11.0% in the forecast period. The water purifier market in Vietnam is growing at a high rate due to rapid industrialization and declining water quality. Furthermore, the increasing prevalence of water-borne diseases and health risk of drinking unhygienic water is anticipated to drive the Vietnam water purifier market during the forecast period.

Source: BlueWeave Consulting

Vietnam Water Purifier Market- Overview

Water purifiers are similar to water filters. However, unlike water filters, water purifiers are capable of removing pathogens or microorganisms from water. In addition to biological contaminants, these appliances also remove undesirable chemicals, suspended solids, and gas particles from water. Rapid population growth, land usage, propelling economic activities, and climate change in Vietnam are augmenting pressures on the quantity and quality of water resources, deteriorating the quality of water, which in turn is increasing the demand for water purifiers across the country.

Vietnam Water Purifier Market Forecast and Trends

Growth Drivers

Limited Access to Safe and Clean Drinking Water

Vietnam's water crisis is growing to alarming levels due to industrialization and a lack of government attention. According to an estimate, around 13.6 million Vietnamese do not have access to clean water for daily activities and only 39% of the rural population have access to safe water and sanitation. The increasing level of contamination in water is prompting both households as well as the commercial sector to use water purifiers, which is anticipated to drive the market during the forecast period.

Increasing Demand for Water Purifiers in Industrial Sector

Vietnam is emerging as one of the most promising countries for industrial growth. The country’s construction, manufacturing, and real estate sectors are attracting significant investment from both public and private entities and flourishing by leaps and bounds. This is anticipated to boost the demand for water purifiers in the country. These industries use large volumes of water for their production purposes, however, also cause severe pollution in the river bodies. As a result, these industries treat their wastewater before discharging it using water purification techniques. This is anticipated to drive the Vietnam water purifier market during the forecast period.

Restraints

Presence of Alternate Water Purification Technology

The water purifiers available in the market are highly effective in removing impurities and harmful contents. However, the prevalence of traditional and other water purification technologies such as boiling, filtration, chlorination, etc., are also very prominent across Vietnam. The high cost of water purifiers results in households relying more on boiling and filtration. Additionally, the industrial and commercial sectors often opt for chlorination technology which proves to be cost-effective for them. These factors act as a major restraint for the growth of the Vietnam water purifier market.

Impact of COVID-19 on Vietnam Water Purifier Market

Vietnam's economy suffered a severe economic setback due to the COVID-19 pandemic caused by the highly communicable virus. Since Vietnam experienced both the first and second waves of COVID-19, its ramifications were quite severe. The manufacturing operations and supply chains were disrupted due to which the demand for water purifiers dropped significantly. Furthermore, as Vietnam imposed strict lockdown restrictions on cities, the retail stores and direct sales were also obstructed, negatively affecting the market. However, the emergence of online sales channels and the growing popularity of water purifiers after the COVID-19 are anticipated to present lucrative growth opportunities to the market.

Vietnam Water Purifier Market - By Technology

Based on technologies, the Vietnam water purifier market is segmented into RO water purifiers, UV water purifiers, gravity-based water purifiers, and sediment filters. Among these, the RO water purifiers account for the largest market share. RO system is one of the most commonly used purification technologies, especially at homes and offices in Vietnam. In addition to removing harmful nitrates, it also prevents waterborne illnesses. Following RO water purifiers, UV purification technology also covers a substantial share in the market as it can efficiently handle potentially dangerous chemicals such as chlorine.

Vietnam Water Purifier Market - By Sales Channel

Based on the sales channels, the Vietnam water purifier market is segmented into the distributor, direct, retail, wholesale, and online. The retail segment holds the largest market share owing to the wide variety of brands available through retail stores. Furthermore, retail stores and water purifier brands resort to various offline marketing strategies such as setting up kiosks to boost product sales. These strategies play a key role in driving market growth. However, the online sales channels are anticipated to grow during the forecast period, especially after the COVID-19 pandemic. The growth of this segment can be attributed to the increasing penetration of smartphones and the convenience of online payments and door-step delivery.

Vietnam Water Purifier Market - By End-User

Based on end-users, the Vietnam water purifier market is segmented into residential, commercial, and industrial. Among these, the residential segment accounts for the largest market share. According to an estimate, more than 50% of Vietnam's households do not have access to safe and clean drinking water. As a result, the demand for water purifiers for personal use at home is quite prominent in this country and is influencing its market growth. Furthermore, the expanding manufacturing sector in Vietnam is projected to drive the water purifier market in the forecast period.

Competitive Landscape

The leading players in the Vietnam water purifier market are Kangaroo Vietnam, Coway Vietnam, Karofi Vietnam Joint Stock Company, Unilever Vietnam International Company Limited, SUNHOUSE Vietnam Co., Ltd., Best Water Technology, A.O. Smith Vietnam, Miyota Vietnam Co., Ltd, Htech Vietnam Ltd., 3M Vietnam Ltd., and other prominent players.

The market is highly fragmented due to the involvement of several industry players. The new entrants in Vietnam however also enjoy significant growth opportunities due to their high growth potential. Numerous market players depend on launching new products and marketing strategies to increase their product penetration. Furthermore, the adoption of competitive strategies, such as mergers, acquisitions, partnerships, joint ventures, etc., is also prominent in this market.

Recent Development

• In June 2021, Mekong Capital, a private equity firm, announced to have invested USD 10 million in water purifier producer Mutosi to expand its R&D initiatives, improve customer experience, and develop human resource.

Scope of the Report

By Technology

• RO Water Purifiers
• UV Water Purifiers
• Gravity Based Water Purifiers
• Sediment Filters

By Sales Channel

• Distributor
• Direct
• Retail
• Wholesale
• Online

By End-User

• Residential
• Commercial
• Industrial